SEAN KELLEY

Illinois State Athletics

Branding ✸ Advertising ✸ 2023

During my internship at the Illinois State Athletics Department, I created several social media and print graphics that would get shared to thousands of redbirds. These graphics were created to promote various aspects of the athletics program, including standout players, coaching staff, and upcoming games or events. Each design was tailored to resonate with the Redbirds community and was shared across multiple social media platforms, reaching thousands of fans, alumni, and students. I even had the opportunity to contribute to the department's marketing and communications efforts by designing engaging social media and print graphics. This internship allowed me to develop my graphic design skills, understand the importance of visual storytelling in sports marketing, and gain hands-on experience in a fast-paced, collaborative environment. I also learned how to effectively adapt to and work within an established brand, ensuring that all designs aligned with the department's visual identity and messaging guidelines.

Nectar advertisment showing nectar logo above floating flamingo pool floatie in water.
Table with 4 cans of Nectar, background is a pool with a cabana
repeating cans of Nectar in a grid
Each flavor of Nectar displayed infront of white screen
2 flavors of Nectar displayed infront of white screen
2 flavors of Nectar displayed infront of white screen

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